Creativity under one roof
100 beste Plakate
As part of a university project, a submission campaign for the 2022 edition of the “100 Beste Plakate” competition was developed. The competition recognizes outstanding poster design from Germany, Austria, and Switzerland and receives a completely new visual appearance each year.
The concept is based on a literal interpretation of the abbreviation D-A-CH, commonly used to describe the German-speaking countries. In German, the word “Dach” also means “roof”, which became the central idea of the design.
A simplified roof silhouette was translated into a bold graphic element and applied across all media. Large geometric shapes create a flexible visual system that can be adapted to different formats while maintaining a strong and recognizable appearance.
The project included the design of posters, stickers, certificates, stationery, social media assets, and a website concept. The result is a cohesive visual identity built around a simple idea, demonstrating how a single graphic motif can generate an entire communication system.
The concept is based on a literal interpretation of the abbreviation D-A-CH, commonly used to describe the German-speaking countries. In German, the word “Dach” also means “roof”, which became the central idea of the design.
A simplified roof silhouette was translated into a bold graphic element and applied across all media. Large geometric shapes create a flexible visual system that can be adapted to different formats while maintaining a strong and recognizable appearance.
The project included the design of posters, stickers, certificates, stationery, social media assets, and a website concept. The result is a cohesive visual identity built around a simple idea, demonstrating how a single graphic motif can generate an entire communication system.
Project category
Branding
Client
100 beste Plakate e.V.
Mock project at
Technical university of applied sciences Augsburg
Tasks
Complete realisation
Year
2022
Branding
Client
100 beste Plakate e.V.
Mock project at
Technical university of applied sciences Augsburg
Tasks
Complete realisation
Year
2022