The Rapid Eye Movement

Become a PArt.

When you sleep, you fight cancer and dementia, fight off colds and flu, lower the risks of heart attacks, strokes, and diabetes, boost your memory and make yourself more creative and look better, keep yourself slim and reduce your food cravings, make yourself happier, less depressed and less anxious.

People protesting in front of the White House in Washington

People sleep too little. Whether due to work, sport or relaxing in front of the television - sleep is quickly cut back. This happens even though the majority know that this can have significant individual and collective consequences.

My bachelor's thesis launches "The Rapid Eye Movement". It is intended to give those affected by sleep deprivation the push they may need to switch to healthier sleeping behaviour.

The approach was chosen in order to break away from the classic framing of the sleep topic, to give sleep a cooler image and to achieve a motivating effect through visual appeal.

Three posters of the movement hanging at a grey wall

2 big posters are presented next to a marathon run

Poster of the TREM movement at a bus stop

"Too little sleep makes us fat, stupid and ill. And also makes us die earlier. This statement [...] has been proven by hundreds of studies."

Prof. Dr. Zulley

Girl sleeping in the bed, in front is the opened sleep kit

Poster of the sleep kit with big typo and a product shot

Young man is wearing a bag with icons of the movement

Group of young people walking and wearing shirts of the movement

A product of the movement, the melatonin bar, is on the supermarket shelf

Project category
Corporate identity

Client
Bachelor thesis at
Technical university of applied sciences Augsburg

Supervisor
Yannick zur Strassen

Tasks
Complete realisation

Year
2024